People in their 20s are looking ahead
The 2013 ASDS Survey on Dermatologic Procedures showed an increase for that age group in both wrinkle-relaxing procedures and soft-tissue filler treatments.
Why? In a word, prevention. The majority of the younger patients are looking down the road, said Doris Day, MD, who practices in New York City. They view treatments as preventative measures and often also understand the importance of exercise, a healthier diet and lifestyle, she said.
Their attitude is it’s OK to be older, but they want to avoid the aging process early on as much as possible, she said. “They’re motivated. They know the regimen for aging better. They use sunscreen or stay out of the sun altogether. They eat right. They are coming in to see what they can do now to avoid issues later, to atone for some bad practices in their teen years and their early 20s and improve on that going forward.”
Having grown up hearing commercials for cosmetic treatments, younger people are familiar with what the products do and have no qualms about using them, said Day.
Products such as Botox, Dysport and Xeomin are used to smooth skin and relax wrinkles. Soft-tissue fillers – Juvederm, Voluma, Radiesse, Sculptra, Belotero and Restylane – soften facial creases and add fullness to the lips and face.
ASDS member dermatologists performed 90,000 wrinkle-relaxing procedures and nearly 30,000 soft-tissue filler treatments for those 30 and younger last year, according to the survey. The totals increased 50 percent (wrinkle-relaxers) and 63 percent (fillers) over 2012 for the same age group.
In both years, the treatments were the two most popular cosmetic procedures. In 2013, both also received top satisfaction ratings (92 percent each) in the ASDS Consumer Survey on Cosmetic Dermatologic Procedures.
“For younger patients, we are a great source of guidance and help,” said Day. “Many know quite a bit about technologies, treatments and options. We help them continue to look like the best versions of themselves, so that every decade will be their most natural and beautiful.”
What they may not know is that because treatments are very specific, individualized and complex, patients should trust their care only to board-certified dermatologists, she said. “Treatments are not about blowing up like a balloon,” she said. “It’s not about chasing lines or wrinkles or looking ‘done.’ It’s about balance, and that’s not always intuitive in terms of technique. When done properly, you look beautiful, but no one can say exactly why. The beauty of the advances in aesthetic products and techniques is that we understand how to enhance and optimize each individual patient to bring out and maintain the very best in them.”