New videos in time for Skin Cancer Awareness Month

May 6, 2015 by
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PSA video artSkin cancer can be life-threatening – a message the American Society for Dermatologic Surgery is driving home with a pair of powerful, new videos.

The videos raise awareness about the need for men to adopt sun-protective behaviors and the dangers of indoor tanning.  ASDS members – as well as media outlets – are being encouraged to download the videos and feature them on their websites.

The videos were released to coincide with Skin Cancer Awareness Month in May. Both videos supply insight into some of the risk factors for skin cancer, by far the most common of all cancers with doctors telling more than 1 million Americans each year they have the disease.

“Most skin cancers are preventable,” said ASDS President George J. Hruza, M.D., MBA. “We believe these videos have the potential to convince people across the nation to make modest lifestyle adjustments that could save their lives. Taking the time to share these videos will make a meaningful contribution in the fight against skin cancer.”

ASDS member Terrence Keaney, M.D., a board-certified dermatologist at the Washington Institute of Dermatologic Laser Surgery in Washington, D.C., spearheaded the creation of a 30-second public service announcement and a four-minute video that use humor to drive home the importance of sun-safe behaviors in men for a video titled, “Guys, don’t be like Paul.”

“I want to raise awareness of the incidence of skin cancer among men,” said Keaney, who created these videos as his project in the ASDS Future Leaders Network program. “I wanted to incorporate humor while delivering a serious message to the audience about male skin cancer risks and prevention.”

The fictional patient is shown committing a series of skin-care blunders while taking a dismissive tone during medical appointments. The PSA links to the longer video that shows the patient ignoring the dermatologist’s advice in multiple instances only to find out later he has developed melanoma.

The second video features Lisa Pace, a Division I college women’s basketball coach. Pace was a self-described “tan-o-holic” when she attended college. She said her habit of daily, indoor tanning sessions eventually resulted in the development of more than 80 skin cancers, five of them melanomas. Her video is titled, “Skin cancer: Coach’s toughest opponent.”

“Skin cancer is avoidable… if you use your sunscreen, stay out of the tanning beds,” Pace says in the PSA. “This is something I have to live with for the rest of my life.”

Pace has said public awareness about the perils of indoor tanning was not as common when she attended college. She is hopeful more education today – such as these videos from ASDS – will keep others from repeating her mistake.

Posted in Skin Cancer, Sun Safety

About

ASDS is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of the skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring popular treatments to revitalize skin and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons are also experts in skin cancer prevention, detection and treatment. Visit ASDS at: http://www.asds.net

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