Consumers: Why we’re waiting for cosmetic treatments
While consumers are increasingly interested in cosmetic dermatologic procedures, a new survey reveals some are waiting to pick up the phone and make an appointment not only because of the cost but also because they “may not get the results” they are looking for and don’t know what practitioner to see.
One observation addresses all three concerns raised in the 2014 American Society for Dermatologic Surgery Consumer Survey on Cosmetic Dermatologic Procedures: see an ASDS member dermatologist.
“We are the experts in the health, beauty and function of the skin,” said ASDS President Mitchel P. Goldman, MD.
Members’ specialized training and expertise is invaluable, he said. Also, ASDS member dermatologists explain all cosmetic treatment options carefully and fully explain the anticipated outcomes – including any risk factors – to patients, said Goldman. And patients who see an ASDS member can be assured they are seeing board-certified dermatologists with advanced training in skin-related conditions and treatments.
The survey shows that half of consumers are considering a cosmetic procedure to improve their appearance. Goldman urged prospective patients not to take chances by opting for a provider not specially trained in cosmetic treatments.
“It’s a matter of value,” he said. “A patient needs to say, ‘Who will help me look like the best version of myself?’ I think the best answer is: a dermatologic surgeon.”
Lack of consistent, accurate information leads to confusion for patients, agreed ASDS board member Vic Narurkar, M.D. “Many times an ad simply says a provider is ‘board-certified.’ Board-certified in what?
“Dermatologic surgeons undergo rigorous training, often including fellowship training after residency,” he said. “Patients should go to the experts who perform these treatments regularly.”
Goldman said dermatologic surgeons have been – and remain – at the forefront of research and innovation in developing new techniques and devices for cosmetic procedures. “We are the leaders,” he said. “Why trust your skin to anyone else?”