In ASDS survey, consumers rate wrinkle-relaxers, fillers and body sculpting treatments tops
What cosmetic treatments do consumers think work best? They give the nod to wrinkle-relaxers, soft-tissue fillers and body sculpting treatments, according to survey data on cosmetic skin treatments released by the American Society for Dermatologic Surgery.
All three treatment categories received satisfaction ratings of 90 percent or above for the second straight year. And the ranks of those who declared themselves “extremely satisfied” increased significantly in all three groups.
More than 8,300 people responded to the second annual ASDS Consumer Survey on Cosmetic Dermatologic Procedures, providing opinions on cosmetic treatments in general and ratings for 10 specific procedures.
Wrinkle-relaxers – Botox, Dysport and Xeomin – to soften facial lines and crow’s feet are at the top of consumers’ satisfaction list. Next are soft-tissue fillers – Belotero, Juvederm, Radiesse, Restylane and Sculptra – which smooth wrinkles and folds and add facial volume.
Satisfaction also is high with body sculpting. Options include tumescent liposuction, performed in an office setting under local anesthesia; cryolipolysis, also known as “fat-freezing;” laserlipolysis to remove localized, stubborn pockets of fat; and other non-invasive treatments – using focused ultrasound and/or radiofrequency – for fat and cellulite.
The procedures with the highest satisfaction ratings reflect the top reasons consumers say they turn to cosmetic procedures: to look “as young as I feel or better for my age,” to appear more attractive and to feel more confident.
ASDS member dermatologist Derek Jones, M.D., performs thousands of injectable treatments each year.
“They are relatively affordable and, especially in well-trained hands, involve minimal downtime,” he said. “Most people can have an injectable treatment and go right back into their day. Other surgical treatments require much more advance planning, in terms of scheduling.”
Most of his patients who are having wrinkle-relaxers also opt for fillers, for a “global-face” approach, according to Jones. “When we use a combination approach, with more than one location and in an artful, scientific and sophisticated manner, patient satisfaction is very high,” he said.
ASDS President Mitchel P. Goldman said body sculpting is popular “because it works so well.” The average liposuction patient in his multi-dermatologic surgeon practice has 2.3 procedures within two to three years. “Once they see how easy it is – downtime is a few days, typically – and that the results are so good, they want it done on a different part of their body,” he said.
Survey results show some prospective patients worry that treatments may not provide the desired outcome. “Too many people are performing procedures who don’t have the extensive experience and training dermatologic surgeons do,” said Jones. “Patients may have one aspect of the face altered in relation to another, and the outcome is not what they want.
Goldman agreed. “ASDS members are the obvious choice for both cosmetic and medically necessary procedures,” he said. “We are the skin experts.”