Consumers: Dermatologists have greatest influence

August 26, 2015 by
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Influencers blogDermatologists have the training to perform cosmetic medical procedures with excellent results, and that expertise has earned the trust of their patients.

In the 2015 ASDS consumer survey, patients and prospective patients say dermatologists have the greatest influence in their decisions to have a cosmetic medical procedure.

The percentage of respondents who identified dermatologists as their greatest influence in choosing a procedure has risen each of the past three years, now standing at 55 percent – topping other influencers such as friends, primary care physicians, plastic surgeons, relatives and informational websites.

Consumers also recognize that specialized training makes a major difference. Survey respondents said the specialty in which a physician is board-certified is the single most important factor when selecting a practitioner for a cosmetic procedure – ahead of cost, physician referral or eight other choices.

Board-certified dermatologists have extensive knowledge about a full range of cosmetic medical procedures and recognize which questions to ask patients to assess the risk of potential complications, said ASDS President George J. Hruza, MD, MBA.

Dr. Hruza said it’s natural for patients to turn to dermatologists to help clarify their treatment options.

“It is gratifying to know that when consumers are finalizing their decisions, they value the advice from their dermatologists above all others,” Dr. Hruza said.

About

ASDS is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of the skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring popular treatments to revitalize skin and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons are also experts in skin cancer prevention, detection and treatment. Visit ASDS at: http://www.asds.net

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