ASDS survey: Consumers want smooth skin, better tone
Are you dismayed by the wrinkles and sagging skin you see when you look in the mirror?
If so, you have plenty of company. Reducing wrinkles plus tighter and improved skin tone top the wish lists of consumers considering cosmetic treatments, according to just-released survey data from the American Society for Dermatologic Surgery.
The top two procedures consumers are considering are:
• Ultrasound, laser, light and radiofrequency treatments for wrinkles and skin tightening, cited by 45 percent of respondents
• Laser and light treatments for redness, tone and scars, 41 percent
The results are from the 2014 ASDS Consumer Survey on Cosmetic Dermatologic Procedures, which showed five in 10 consumers are considering a cosmetic skin procedure to improve their appearance. Chemical peels and body sculpting ranked next on the list of procedures being considered.
Three of the top four treatments involve lasers, light, ultrasound and radiofrequency devices. Dermatologic surgeons have been – and continue to be – at the forefront in developing a wide range of treatments using these devices.
Devices and protocols have improved significantly in the past few years, said ASDS President Elect George J. Hruza, MD. He pointed to laser resurfacing to smooth wrinkles and skin-tightening via high-frequency ultrasound, both of which have become safer and typically produce good results. “I would hypothesize that’s one of the reasons both are top treatments under consideration,” he said.
Technological advances likewise have improved the results of laser and light treatments for redness, skin tone and scars, and of laserlipolysis – a procedure to remove stubborn pockets of localized fat and tighten overlying skin. Body sculpting options also include cryolipolysis (known as “fat-freezing”), tumescent liposuction and other non-invasive treatments.
ASDS member dermatologists performed 175,000 body contouring treatments in 2013, with laserlipolysis in particular showing dramatic gains. Excess body fat is by far the No. 1 concern, according to the survey. “We have the tools to address that issue, and patients increasingly seek our expertise,” said ASDS President Mitchel P. Goldman, MD.
Consumers also are considering chemical peels, in which dermatologic surgeons remove the outer layer of facial skin to reveal smoother, rejuvenated skin. ASDS members performed 517,000 chemical peels – a staple for decades in fighting the effects of aging, sun damage and other imperfections– in 2013.
“Though the treatment generally is being eclipsed by the newer laser, light and energy treatments, many patients still opt for peels,” said Dr. Goldman. “Because of the familiarity factor, they frequently are one of a patient’s first procedures.”
He recommends consumers consider a provider’s expertise carefully when pondering cosmetic skin procedures. Dermatologic surgeons are the experts in the health, beauty and function of the skin and have extensive training and education, he said.
“ASDS member dermatologists pioneered the research and development of many of today’s most effective skin procedures,” he said. “We are the logical choice.”