ASDS survey: 52 percent of consumers considering cosmetic procedures
Cosmetic skin treatments continue to gain in popularity, as five in 10 consumers report they are considering a cosmetic skin procedure to improve their appearance, according to just-released survey data from the American Society for Dermatologic Surgery.
The number was just three in 10 in 2013.
The top four procedures under consideration are:
- Ultrasound, laser, light and radiofrequency treatments for skin tightening, treating wrinkles or improving the appearance of scars and birthmarks, 45 percent
- Laser and light treatments to reduce facial redness or improve skin tone or scars, 41 percent
- Chemical peels, 36 percent
- Body sculpting, 35 percent
Reasons are personal and have everything to do with what patients see when they look in the mirror. For the second straight year, consumers said they want to “look as young as I feel or better for my age,” “appear more attractive” or “feel more confident.”
The treatments all address a number of top concerns. The No. 1 concern, by a large margin, is excess weight. Respondents also expressed dissatisfaction with their skin texture and/or discoloration, lines and wrinkles around and under the eyes, excess fat under the chin/neck, and lines, wrinkles and/or folds in the mid-face around the cheeks and mouth.
Advanced techniques, consumers’ growing comfort levels with cosmetic treatments and a more robust economy all play a part in the increased interest, said ASDS President Mitchel P. Goldman, M.D.
Consumers gave the highest overall satisfaction ratings to injectable wrinkle treatments (93 percent) and injectable filler treatments to soften facial lines and wrinkles and restore volume in the face (91 percent.) Those procedures are the two cosmetic treatments ASDS dermatologists performed most frequently in 2013, according to the Society’s Survey on Dermatologic Procedures.
“Patients rightfully demand satisfaction, and our members provide that with their training and expertise,” Goldman said. “We have the latest technologies and cutting-edge techniques. We are the skin experts.”
About the Survey
Data were obtained through a blind online survey conducted in April 2014 through the web-based Contribute service. The survey received 8,315 responses.